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The Practice Management Mix

Course Summary

8 hours live

€ 250

Related Courses


  • 06
    09:15 - 17:30 Radisson Blu Hotel, Limerick
  • 13
    09:15 - 17:30 Citywest Hotel, Dublin

CPD Course Overview

8 hours Multiple

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Session 1: Proven Web Strategies

This session will cover the following topics:

  • Website
  • Blog
  • Content Marketing
  • Lead Magnets

CPD Course Facilitator: Michael O’Neill – OmniPro

Session 2: Practice Succession, Incorporations & Goodwill Valuations

This session looks at practice succession, practice incorporation and the goodwill valuations associated Accountancy Firm transactions.

Specific topics addressed will include :-

  • The 5 Methodologies for Valuing the Goodwill of an Accountancy Firm
  • 10 Considerations for the Incorporation of an Accountancy Practice
  • The Tax Implications of succession, sale or incorporation
  • The 9 Steps in a Practice Sale
  • Why buying the goodwill of an Accountancy Firm is a good investment
  • The Key Considerations of internal Practice Succession
  • Basic Provisions to discuss when drafting a Heads of Agreement for the transfer of ownership of an Accountancy Firm
  • The basic steps in performing due diligence on an Accountancy Practice

CPD Course Facilitator: Des O’Neill – OmniPro

Session 3: The Accountants Growth Formula – More Profit Less Stress

CPD Course Facilitator: Des O’Neill – OmniPro

Session 4: Key Concepts of Digital Marketing

This session will cover the following topics:

  • Email Marketing
  • Social Media For Accountants
  • Paid Search and Social Advertising
  • Email Automation

CPD Course Facilitator: Michael O’Neill – OmniPro

CPD Facilitator:

Des O’Neill – Co-Founder and Managing Director, OmniPro

Having worked for a number of years in practice, Des O’Neill co-founded OmniPro to develop tools, techniques, products and services, empowering accountants to achieve their best. Over 15 years, he has grown the company to a multi-million-euro turnover business and established OmniPro as Ireland’s largest independent provider of CPD for accountants.

Des speaks regularly, at national and international fora, on practice development, auditing, accounting, company law and regulation. He is passionate about bringing innovation to the profession and empowering accountants to achieve what they want in their careers and practice.

Micheal O’Neill – Co-Founder and CEO, OmniPro

As CEO, Micheal’s focus is on developing and executing the OmniPro Group’s business strategy. He plays a key role in developing OmniPro’s CPD schedule, having led the business to its position as Ireland’s largest independent provider of CPD for accountants. Moreover, he is a regular speaker on the role of marketing technology in enabling Irish accounting practices to grow their businesses and attract more of their ideal clients.

Together with a BA in Business Management, Micheal has a Bachelor’s degree in Science from UCD and various qualifications in web design, digital marketing, project management and education and training. He is certified by the NLP institute as a Trainer and Master Practitioner in neurolinguistic programming.