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Practice Development

Practice Marketing

Do you want to grow your practice and attract more of your ideal clients?

Research has shown that, among accountancy firms in the €2.5m to €4m bracket, those with marketing staff benefited from 1.7 to 3.3 per cent higher fee growth than those without marketing staff, over the same time period.

However, a 2017 benchmarking study reveals that while more than 90 per cent of accounting firms with a €24m turnover have formal marketing plans, this falls to just one in three for practices in the <€4m turnover bracket.

The statistics are from Inside Public Accounting (US), but we believe the situation is no different in Ireland.

The bottom line is that while marketing has a proven role in increasing revenues and profits, it can be difficult for small and medium practices to maintain a strategic, consistent focus on marketing.

While a strategic marketing focus is proven to boost revenues, it can be difficult for small and medium sized firms to find the resources inhouse

To find out more about how OmniPro can help your firm with strategic marketing, aimed at attracting more ideal clients and promoting new service areas, email us or call us on 053-9100000.

How We Can Help

Why try to go it alone when you could use OmniPro’s marketing team as an extension of your inhouse resources? Whatever your firm’s size, needs and resources, we can work with you to develop an appropriate marketing plan and, if required, we can provide all the support you need to implement it on an ongoing basis.

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Whether your objective is to attract more of your ideal clients and/or promote new service areas, at OmniPro, we start with your end goal in mind.

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Our experienced marketing professionals have an in-depth understanding of the challenges Irish accountancy firms are facing – and the opportunities you can leverage to increase fees and profitability.

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We have invested in a state-of-the-art inhouse recording studio and a five-person marketing team with expertise across all core areas, including digital strategy, web design, video production, content management and copy writing.

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Working with us, you can draw on the entire toolbox of marketing instruments to grow your business – from email campaigns, content and social media marketing, website enhancement and search engine optimisation (SEO), right through to traditional telesales, postal campaigns, event marketing and PR.

To find out more about how OmniPro can help your firm with strategic marketing, aimed at attracting more ideal clients and promoting new service areas, email us or call us on 053-9100000.